What is Amazon's climate friendly commitment?

I. Core Certification Mechanism and Value

1. Voluntary Certification and Traffic Dividends
   
   Climate Pledge Friendly is a non-mandatory certification; unlike EPR and other regulations, sellers may choose to participate voluntarily. Currently in a traffic dividend period, certified products can receive:

• 10%-30% targeted traffic support, with a 60% increase in click-through rate and 140% growth in new customer conversion rate。

• Exclusive Traffic Channels: In 2025, 5 major exposure channels were added, including Prime Day zones, search result page filter tags, etc., significantly increasing visibility。

2. Consumer Mindset and Premium Potential
   
   62% of consumers actively search for green-label products and are willing to pay a 20% premium. Certified products receive priority recommendations during environmental events such as Earth Day, with weighted search rankings that further strengthen the brand's sustainable image.
3. Supply Chain and Policy Compliance
   
   The certification aligns with global trends such as the EU Carbon Border Adjustment Mechanism (CBAM) and ESG governance, helping companies avoid potential annual carbon tariff losses averaging $280,000. For example, Sennics Chemistry successfully entered the EU bio-based materials market after obtaining ISCC PLUS certification。

II. Certification Application Pathways and Standards

(A) Certification Methods

1. External Certification (57 International Standards)
   
   Requires one of the following Amazon-recognized third-party certifications, for example:

• GRS Certification: Recycled material content ≥50% (50% required for simultaneous green label application), covering plastics, metals, textiles。

• FSC Certification: Applicable to wood and paper products; requires a Chain of Custody (COC) certificate.

• OEKO-TEX 100: In 2025, monitoring for 47 new pesticides was added, and the bisphenol A limit was lowered to 10mg/kg, covering textile safety。

2. Amazon Proprietary Certifications

• Compact by Design: Automatically selected based on product unit efficiency (such as packaging volume, energy consumption); no third-party audit required.

• Pre-owned Certified: Refurbished products must pass functional testing; applicable to electronics, apparel, and other categories.

(B) Recommended Certification Types and Update Highlights

1. GRS Certification

• Core Requirements: Recycled material ≥50%, requiring upstream supplier Transaction Certificates (TC)。

• Case Study: BASF's loopamid® recycled polyamide 6 passed GRS certification for use in yarn production。

2. FSC Certification

• New Requirements: Products must directly contain FSC-certified materials; traders must provide a COC certificate.

• Case Study: Yunjiao Mojiang Company passed FSC COC certification, covering 164,800 mu of rubber plantation.

3. ISCC PLUS Certification

• Scope: Bio-based and circular materials (e.g., eyewear, umbrellas); requires application through a domestic company entity。

• Case Study: Sennics Chemistry passed certification in 2025, achieving large-scale production of bio-based antioxidants。

4. OEKO-TEX 100

• 2025 Update: New microplastics and VOC volatile organic compound testing added; pre-consumer PET bottles are no longer considered recycled material。

5. GOTS Certification

• Supply Chain Audit: Organic fiber content ≥70%; full chain audit from cultivation to processing required。

• Case Study: SHEIN promoted organic cotton procurement through GOTS certification, achieving a 70.5% water savings rate。

III. Certification Process and Efficiency Optimization

1. Four-Step Application Method

• Supply Chain Verification: Confirm product meets certification standards (e.g., GRS requires 50% recycled material).

• Pre-Audit Submission: Pre-audit through third-party organizations such as CarbonPass, increasing approval rate to 98.7%。

• Agency Audit: Traders may undergo online audits; factories require on-site inspections (travel expenses borne by client).

• Badge Activation and Traffic Activation: Submit certificate to Amazon upon receipt to activate CPF-exclusive advertising permissions。

2. Timeline and Cost

• Timeline: GRS/FSC approximately 6-8 weeks; OEKO-TEX 100 approximately 1.5-3.5 months; can be shortened to 7 days through third-party services。

• Cost: Charged on a per-brand basis; online audit costs for traders are relatively low; on-site factory audits add approximately 30% to costs.

IV. Amazon's Sustainable Ecosystem Development

1. Platform Policy Reinforcement
   
   Amazon plans to achieve 100% renewable energy power supply in 2025 and expand the green label product pool to 2 million SKUs. Certified products receive priority display in search results and can enter the "Climate Pledge Friendly Zone"。
2. Technology Empowerment and Compliance Support

• CarbonPass Platform: Tracks full-chain carbon footprint via IoT and blockchain, with an error rate of <0.5%。

• Policy Alerts: Dynamically monitors regulations such as EU CBAM and U.S. CCA, automatically generating multilingual compliance reports。

V. Seller Action Recommendations

1. Certification Priorities

• Cost-Effective Choices: GRS (recycled materials), FSC (wood products), OEKO-TEX 100 (textiles) cover mainstream categories with shorter certification cycles.

• Emerging Market Adaptation: ISCC PLUS (bio-based), GOTS (organic materials) are suitable for the EU market and can help avoid carbon tariffs。

2. Efficiency Enhancement Strategies

• Third-Party Collaboration: Accelerate the process through APN-certified agencies such as CarbonPass; for example, Anker Innovations completed full-category certification in 15 days。

• Supply Chain Integration: Partner with certified upstream suppliers (such as BASF, Sennics Chemistry) to reduce audit difficulty。

3. Traffic Operations

• Advertising Optimization: Activate CPF-exclusive advertising to target 100+ million eco-conscious users, increasing organic traffic by 15%。

• Page Design: Highlight the green label and certification type on detail pages (e.g., GRS 50% recycled material) to improve conversion rates.