I. Mainland China E-Commerce Platforms (Tmall, JD.com, Pinduoduo, etc.)
- Mandatory Certification (CCC Certification)
Applicable products: 20 major categories including electronics and electrical appliances (e.g., home appliances, phone chargers), toys, automotive parts, etc. (see the Compulsory Product Certification Catalogue for details).
Requirement: Must pass CCC certification, display the CCC mark on the product, and e-commerce platforms must verify the certification certificate.
- Quality Inspection Report
Scope: Products not listed in the CCC catalogue (e.g., apparel, household goods, cosmetics, etc.). Platforms typically require a quality inspection report issued within the last 1-2 years.
Testing basis: Must comply with Chinese national standards (GB standards), e.g., apparel must comply with GB 18401 (Safety Technical Code) and GB 5296.4 (Instructions for Use of Consumer Products).
Issuing body: Must be issued by a CNAS-accredited laboratory (China National Accreditation Service for Conformity Assessment). The report must include product information, test items, applicable standards, test results, etc.
- Special Categories
Food: Must provide a Food Production License (SC), quality inspection report (compliant with GB 2760 and others), and customs declaration (for imported food).
Cosmetics: Must provide a filing certificate (for domestic non-special-use cosmetics) or approval number (for special-use cosmetics), and a quality inspection report (compliant with GB 5296.3).
II. Japan E-Commerce Platforms (Amazon Japan, Rakuten, Yahoo! Auctions)
- Core Certifications
PSE Certification: For electrical products (categorized as "Specified Electrical Appliances" and "Non-Specified Electrical Appliances"), third-party testing is required. Specified categories must bear the round PSE mark, while non-specified categories bear the diamond mark.
JIS Certification: Voluntary certification (applicable to machinery, building materials, etc.), but some platforms (e.g., Rakuten) may require it for high-value products to enhance trust.
Food / Cosmetics: Must comply with the Food Sanitation Act and the Pharmaceutical Affairs Act. Imported products require submission of an "Import Notification" document, and cosmetics must be registered with the Ministry of Health, Labour and Welfare.
- Quality Inspection Report Requirements
Must be issued by a Japan-accredited laboratory (e.g., JIS-accredited, JQA, etc.), and the report language is typically required to be Japanese.
Test items must comply with Japanese standards (JIS standards), e.g., electronics must comply with J60335 (household appliance safety), and toys must comply with ST 2002 (safety standard).
III. South Korea E-Commerce Platforms (Gmarket, 11st, Coupang)
- KC Certification
Applicable to: Electrical/electronic, machinery, toy, and other products. This is a mandatory certification requiring testing by a Korea-accredited body (e.g., KTL, KETI) and the KC mark must be displayed.
Exception: Some low-risk products may apply for "Self-Regulatory Confirmation" (no third-party testing required, but the enterprise must self-declare conformity with standards).
- Quality Inspection Report
Must comply with Korean standards (KS standards), e.g., apparel must comply with KS K 0650 (textile product safety). Reports must be issued by a Korea-accredited laboratory (KOLAS-accredited), though some platforms accept reports from international laboratories (e.g., SGS, TUV) with Korean translation.
IV. Southeast Asia E-Commerce Platforms (Shopee, Lazada, Tokopedia)
- Singapore
Platforms: Shopee Singapore, Lazada Singapore.
Requirements: Electronics must comply with PSB certification (mandatory, based on IEC standards). Food must comply with the Sale of Food Act, and import permits and quality inspection reports (issued by SAC-accredited laboratories) are required.
- Malaysia
Platforms: Shopee Malaysia, Lazada Malaysia.
Requirements: Electrical products require SIRIM certification (mandatory). Toys must comply with MS EN 71 standards. Reports must be issued by a SIRIM-accredited laboratory.
- Indonesia
Platforms: Shopee Indonesia, Tokopedia.
Requirements: Most products require SNI certification (mandatory for electronics, toys, textiles, etc.). Testing must be conducted at an Indonesian local laboratory. Reports must be in Indonesian or English.
- Thailand
Platforms: Shopee Thailand, Lazada Thailand.
Requirements: Electrical products require TISI certification (mandatory). Food must comply with the Food Act. Imported products require submission of an "FDA Import License," and quality inspection reports must comply with TIS standards.
V. India E-Commerce Platforms (Flipkart, Amazon India)
- BIS Certification
Applicable to: Electronics and electrical appliances (e.g., mobile phones, chargers), toys, steel products, etc. This is a mandatory certification requiring testing by a BIS-accredited laboratory and the ISI mark must be displayed.
- Quality Inspection Report
Must comply with Indian standards (IS standards), e.g., electronics must comply with IS 13252 (safety standard). Reports must be issued by a BIS-accredited laboratory, though some platforms accept international reports (with an accompanying declaration of conformity to Indian standards).
VI. General Considerations
Report Validity: Most platforms require quality inspection reports to be within 1-2 years (subject to specific platform rules). Expired reports require re-testing.
Product Consistency: The product model and specifications in the report must match the actual product sold; otherwise, the listing may be removed.
Localization Requirements: Some markets (e.g., Japan, Indonesia) require reports to be in the local language and must be translated and notarized in advance.
Additional Platform Rules: For example, Amazon Global may require a "Declaration of Conformity" (DoC), and supplementary materials must be prepared in accordance with platform rules.